Ever look at someone who got rich quick and thought if only I had one good idea like that. Well many of the great innovators know how to brainstorm right. The key to individual brainstorming is to set aside a time to think and evaluate ideas. Whether it be 30 minutes a day or a whole week vacation, make sure you have time and always write down your ideas no matter how crazy or unfeasible. Who knows how an idea can build?
If you are brainstorming in a group it can generate more ideas or it can hinder creativity and lead to division in the group. Here is a good read about running a group brainstorming session.
Also make sure to allow free thinking and limit criticism at first but encourage it later. This will help you to avoid groupthink. Here is a quick read about avoiding groupthink but if you are serious then here is a more in-depth read about groupthink.
Effective Brainstorming
Avoid Groupthink
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